There’s more than one right way to perform most tasks … but there are an infinite number of ways to perform a task incorrectly.

Customer image from Amazon.com.

DKM is a programmer and science fiction author. While Moran was talking about programming and writing in this post, the principle certainly seems to apply just anything (including running a small business). I’ve never read any of Moran’s work, but was given Emerald Eyes last night, which I’m really looking forward to reading. For those who are curious about his work, much of it is available for free in pdf and rtf form.

Thanks Casey!

The Shoestring Theory: the theory that most businesses and projects can be launched on a shoestring budget and still succeed. Usually used with the definite article “the”.

Contrast with “shoestring theory” as used with the indefinite article “a”.

The shoestring theory has guided every project or business I’ve ever launched, mostly because I’ve had very few (or no) resources when starting any new venture. Several ideas died quickly, a few lingered on for a little while and one has succeeded. In the ones that failed, either the goals were poorly defined or my interest in pursuing them waned over time. None of them died from lack of money.

A routine email for me to receive:

“Hi, I usually buy this product at five percent of what you are selling it for, but my supplier is currently out of stock (shocking! –ed). Would you be willing to meet this price?”

I’m willing to negotiate and haggle, but this tactic will immediately get you banned from doing business with me. If you really have a magic supplier who can beat my prices by 95 percent, send me a name and email for this business. I will become a loyal and happy customer for years to come.

A primary function of the internet is to facilitate the development and growth of shoestring theories.