Shoestring Theory

Commentary and common sense for eBay, online business and more

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How to make money online: Get 1,000 people to love you

March 5th, 2008 1 Comment

Kevin Kelly over at The Technium put forward an argument that artists on the interwebs really just need to develop 1,000 True Fans to make a living (and avoid ending up at the end of the Long Tail). It’s certainly related to the repeat customer business model, but tailored to artists in the digital [...]

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How the “Free” business model works

February 28th, 2008 No Comments

Wired’s got an interesting piece up on the nature of business models that rely on a “Free” product. Think things like flickr, YouTube, Jonathan Coulton, Facebook, etc, though the opportunities range far beyond that. It’s not groundbreaking, but strikes me as more of an introduction to an in-depth conversation. Which is [...]

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