With all the coverage the new fee and feedback structures have gotten, one item that has been overlooked are the changes to PowerSeller requirements.
Starting July, a score of 4.5 or more on all DSRs (based on the last 12 months) will be required for membership in the PowerSeller program.
Detailed Seller Ratings (DSRs) are the new feedback eBay added last year. They allow buyers to anonymously rate sellers on a 1-5 scale in four categories (accuracy, communication, shipping time and shipping cost). In trolling through seller feedback, I see the lowest ratings in shipping cost and communication, in general. I would love to see some kind of tool that could show what the average DSRs of PowerSellers are. Any new threshold is bound to weed out some percentage of sellers.
eBay is also maintaining the 98 percent total positive feedback score for PowerSeller membership. While I’m not expecting a feedback backlash when the new feedback system is implemented (unlike some people), I would expect sellers to pick up more negatives. It will probably be enough to drive some accounts under the 98 percent mark, thus weeding out another chunk of sellers.
Until now, losing your PowerSeller status didn’t mean much as all it included was an icon next to your name and a direct phone line to customer support. It’s been long overdue for the program to actually deliver more value. I’ll cover the new rewards package in one of my next posts. It’s not surprising that eBay is culling the PowerSeller herd now that the program has financial incentives tied to it.