Shoestring Theory

A mysterious supplier who can beat my prices on every item I carry, but is always out of stock.

A routine email for me to receive:

“Hi, I usually buy this product at five percent of what you are selling it for, but my supplier is currently out of stock (shocking! –ed). Would you be willing to meet this price?”

I’m willing to negotiate and haggle, but this tactic will immediately get you banned from doing business with me. If you really have a magic supplier who can beat my prices by 95 percent, send me a name and email for this business. I will become a loyal and happy customer for years to come.

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