Shoestring Theory

Alt.def will provide alternative definitions to phrases previously defined by Shoestring Theory.

The Shoestring Theory: the theory that most businesses and projects can be launched on a shoestring budget and still succeed. Usually used with the definite article “the”.

Contrast with “shoestring theory” as used with the indefinite article “a”.

The shoestring theory has guided every project or business I’ve ever launched, mostly because I’ve had very few (or no) resources when starting any new venture. Several ideas died quickly, a few lingered on for a little while and one has succeeded. In the ones that failed, either the goals were poorly defined or my interest in pursuing them waned over time. None of them died from lack of money.

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